Get More Truck For Less: 2024 Frontier Pricing is Out

April 18 2024,

Get More Truck For Less: 2024 Frontier Pricing is Out

The all-new 2024 Nissan Frontier is gearing up to make a major impact on the midsize truck segment by fully embracing its heritage while loading up on contemporary performance and tech. With fresh new styling options highlighted by the nostalgic Hardbody Edition, the latest Frontier seamlessly blends retro flair with modern truck capability. Let's take a closer look.


A Blast from the Past: The Hardbody Edition

Sure to be an instant classic with truck fans and enthusiasts, the new 2024 Frontier Hardbody Edition ($49,998) is a loving tribute to Nissan's iconic compact Hardbody truck from the 1980s. This bold variant absolutely nails the vintage vibe with its heritage-inspired styling elements like classic black trim, bold bodyside decals, retro-flavored wheels, and an aggressive sport bar mounted on the cab.


"We are proud of Nissan's long legacy of compact pickup trucks," said Nissan designer Hiren Patel. "Frontier is our modern way of building on our legacy of excellence in the segment."


Under its retro-licious sheetmetal, the Hardbody Edition shares the full performance prowess found across the 2024 Frontier lineup. This includes an energetic 310-horsepower V6 engine, stout 9-speed automatic transmission, dedicated 4-wheel drive system, and a maximum towing capacity of 6,720 lbs when properly equipped.


Performance to Match the Heritage

While the Hardbody turns heads with its nostalgic flair, the rest of the 2024 Frontier lineup focuses on delivering exceptional capability to match its iconic truck heritage. The off-road focused PRO-4X models amp up the adventure-ready skills with burly Bilstein shocks, skid plates, all-terrain tires, and an electronic locking rear differential.


For buyers who prefer comfort over crawling, there's the new premium SL grade ($49,498) which wraps the Frontier's stout underpinnings with upscale niceties including leather seating, LED lighting, and a booming 10-speaker Fender audio system.


Across the board, the 2024 Frontier provides a robust list of advanced tech features to enhance convenience and safety. Standard equipment includes smartphone integration via Apple CarPlay and Android Auto, forward emergency braking with pedestrian detection, and Nissan's comprehensive Safety Shield 360 system.


With a starting MSRP of $46,998, the 2024 Frontier offers exceptional value by delivering iconic Nissan truck performance and capability matched with cutting-edge tech. And for true enthusiasts, the retro-inspired Hardbody Edition provides the ultimate blend of modern muscle with vintage style and attitude.


Whether you're lured by its nostalgic design flourishes or simply crave a fully capable midsize truck loaded with the latest features, the radically robust 2024 Nissan Frontier is sure to check every box. This tough new lineup is arriving at dealers this fall.

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